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Posted December 2nd

Massachusetts Territory/State Manager

Boston, Massachusetts



Fishers Island Lemonade



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Posted December 2nd

Massachusetts Territory/State Manager

Boston, Massachusetts






Full Time

About The Position
The Massachusetts Territory/State Manager is responsible for establishing and executing sales strategies, managing sales budgets, executing marketing programs, increasing brand presence, and developing relationships for new business.
Company Description
Fishers Island Lemonade is an alcoholic beverage company and home to the #1 cocktail in a can. A blend of premium vodka, whiskey and natural juices, our cocktail packs a punch at 9% ABV. Headquartered in Connecticut with distribution in CT, RI, MA, NY, NJ, NH and expanding rapidly. We are a growing team, and looking for energetic, friendly, creative, and responsible individuals to join us. 
Job Description
The Massachusetts Territory/State Manager is responsible for establishing and executing sales strategies, managing sales budgets, executing marketing programs, increasing brand presence, and developing relationships for new business. He/she will be accountable for delivering volume, distribution, merchandising, and pricing performance across Massachusetts. Inherent in this responsibility is managing wholesaler relationships as well as major customer relationships. As a face of the FIL brand your passion and personality must shine, having an entrepreneurial mindset, along with knowledge and pre-existing relationships in the liquor space is highly desired. This role will be focused on growing and supporting the aforementioned markets.

This is an incredible opportunity for someone of high professional integrity who wants to get in on the ground floor of a rapidly growing organization, gain valuable experience in a fun, friendly and collaborative environment. Ideally, the candidate would reside in the New England area (preferably CT, RI, or MA) and is required to spend more than 80% field time calling on accounts in his or her region, in order to reach both short- and long-term sales objectives. Our perfect match would be someone who is charismatic, obsessive about details, a team player, innovative thinker and problem solver. Tap your inner James Bond skills to make Fishers Island Lemonade the next drink of choice! #MaltSucksDrinkFIL

-        Participate in the development and execution of annual sales plan for assigned geographic territory
-        Actively develop and manage relationships with wholesaler personnel i.e. GMs, VPs, Account Executives, Sales Managers, Sales Reps, and Merchandising Teams
-        Ensure the planning and implementation of sales programming in all markets, maintain and expand existing distribution and volume sales
-        Support the Manager in the development and efficient management of all sales budgets; this includes monitoring and continually evaluating the assigned territory’s effective use of the trade budgets to assure maximum return on investment
-        Visibility Management – ensure the planning and execution of price structures and shelf price are to brand priorities and standards in the market 
-        Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus and ads are executed brand priorities and standards
-        Ensure POS and other marketing assets are utilized in the field with correct programs; participate in the development of program-specific POS 
-        Manage market work with distributor sales representatives, schedule and conduct distributor team meetings to inform and educate Sales Representatives of brand standards to optimize sales performance and participate in route rides and sampling events
-        Call on and activate key accounts in the market under the direction of the Manager; to ensure distribution, ordering, programming, brand familiarity, staff trainings and proper visibility. Includes development, evaluate brand building projects, implement creative programs to activate the consumer, including product samples, special offers, i.e. samples, special offers, etc. 
-        Travel to observe business conditions and to call key buyers, distributor personnel, and interact and work with retail sales value company sales personnel
-        Participate in monthly wholesaler planning, sales meetings and presentations
-        Pricing Management – ensure all retail sales value SKUs are priced properly and within defined standards
-        Submit and review a weekly account report, monthly calendar, and sales planner
-        Maintain accurate records regarding distributor profiles, retail and on-premise distribution, and competitive activity and pricing. Market analysis to track the brand’s performance and inform sales/marketing decisions
-        Recruit, train, lead a team of brand ambassadors; coaching and working alongside in the field
-        Oversee booking tastings and events, ensuring FIL over delivers on commitments
-        Lead projects from inception to completion; coordinate all activity with Manager 
-        Ensure all sales efforts follow state laws
-        A minimum of 7 years’ experience in the beverage alcohol industry
-        Strong knowledge of how wholesalers operate and what triggers share of mind and quota rotation; good knowledge of the art and science of wholesaler programming and pricing
-        Strong interpersonal and leadership skills to direct the RSV brands
-        Strong Key account negotiation skills
-        Existing strong relationships with wholesaler management, and liquor accounts in the New England area
-        Ability to function effectively in an intimate, entrepreneurial business environment with high “esprit de corps” who can work well with or without supervision
-        Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical
-        Professional demeanor, calm under pressure
-        Experience managing a team
-        Excellent planner, organizer, executor, and excellent time management skills
-        Willing to be very “hands-on” to get the job accomplished
-        Financially responsible individual who knows how to manage budgets
-        Experience with VIP, Internal CRM such as Lilypad or KARMA, pricing, and programming preferred
-        Computer literate with Excel, Word and Microsoft office suite, knowledge of social media platforms
-        Excellent communication skills, particularly verbal, including strong presentation skills
-        Ability to travel 75% of the time, owns a vehicle, work nights, weekends, and some holidays
-        Maintain sobriety and professionalism, clean driving record
-        A sense of humor preferred
-        Must be 21+
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Boston, Massachusetts
Function Details
  • Reports To Director of Sales
  • Direct Reports 2